广告客户经理

“Typically, my day encompasses of client meetings, internal team meetings, and project management. It can be a blessing and a curse, but each day is different. Because we are a client service based industry, there are also inevitable last minute fire drills and urgent requests that need to be addressed.” Lisa Wang, Brand Director, TBWA\Media Arts Lab

Typical Tasks

• 管理客户的广告预算，确保团队按计划和预算行事。
• 检查每个客户在创意部门的工作状态，并将进展情况告知客户。
• 为客户发起新的工作，并管理投稿。
• 审查并向客户提出概念/布局/文案，以供批准。
• 将客户的反馈意见传达给创意部门，并讨论活动的下一步计划。

• 具有清晰的口头和书面沟通能力。
• 必须有良好的组织能力：你将在许多不同的账户和许多不同的人之间周旋。
• 优秀的人际关系技巧和与各种人合作的能力。
• 专业精神：口头、书面和演讲。
• 在压力和时间限制下表现良好。

• 广告公司
• 在公司内部。如果你转到公司内部，你就会转变为一个营销角色。主要的区别是，一旦你在公司内部，你就要对该公司的盈利能力和股东负责。在代理公司意味着你更多地关注于为客户的业务挑战提供创造性的解决方案。

“This is definitely not a job that gives you a predictable 9-to-5 day. You need to be willing to stay later and work weekends from time to time, but it's usually cyclical and good management will make sure you're being balanced in the long run.”
 
“It's also an environment filled with characters, some good and some... challenging! Any creative setting is going to have some egos and very strong opinions, but that's part of what makes a good account person: being able to work with the personalities and get the best out of them.”