聚光灯
社会企业家、社会创新者、可持续发展企业领导者、CSR 经理(企业社会责任经理)、社会企业经理、非营利企业家、社会影响力投资分析师、社会风险投资家、道德企业顾问、社区发展专家
16% percent of adults in the American workforce are considered entrepreneurs, individuals who launch and manage their own business ventures, taking on financial risks in pursuit of profit. Within this group, a growing number are recognized as Social Entrepreneurs. These individuals not only aim for financial success but also strive to address social or environmental challenges through their business models.
This requires a deep understanding of the issues they wish to tackle – and realistic solutions that can be implemented through their business models. Unlike traditional entrepreneurs, who focus mostly on making money, Social Entrepreneurs aim to make measurable positive impacts on local, national, or global problems. They strive to improve issues ranging from poverty, homelessness, and substance abuse to healthcare, human rights, access to education, and environmental sustainability.
As essential drivers of systemic change, this caring class of entrepreneurs contributes to the economy while forming strategic partnerships to expand their reach and impact!
- Making a positive impact on communities and the environment
- Solving complex social issues with innovative solutions
- Helping to promote ethical business practices
- Collaborating with nonprofits and government agencies
工作日程
- Social entrepreneurs typically work full-time, with the possibility of long hours if they are running their organizations. They may work from offices, co-working spaces, or remotely, with frequent community visits and stakeholder meetings.
典型职责
- Research issues and develop business models able to implement innovative solutions
- Develop a comprehensive business plan outlining the company’s mission, vision, goals, target market, competitive landscape, marketing strategies, and financial projections
- Secure funding through loans, grants, investors, and revenue generation
- Build, recruit, hire, and lead a mission-aligned team
- Manage or delegate employee relations, performance, and other HR tasks
- Manage or delegate budgeting, accounting, payroll, taxes, and other finance-related tasks
- Develop and implement marketing strategies to attract customers and promote products or services
- Establish revenue goals. Lead or oversee sales teams to ensure targets are met
- Execute strategic plans for business growth, market expansion, new product or service introduction, and competitive positioning
- Oversee or delegate authority for running day-to-day operations, ensuring efficient processes, quality control, inventory management, procurement, production, service delivery, etc.
- Collaborate with community members, stakeholders, suppliers, vendors, business partners, and industry associations
- Build and maintain strong customer relationships. Provide excellent service, address questions and concerns, and gather feedback for improvement
- Measure the impact of initiatives and share the information with stakeholders
额外责任
- Comply with various local, state, and international regulations and guidelines
- Mitigate legal, financial, operational, and other risks using risk management strategies
- Advocate for policy changes and raise awareness of ongoing issues
- Stay informed about industry trends, technological advancements, and changes related to the company’s social cause and to the overall business landscape
- Adapt strategies to stay competitive and meet changing customer needs
- Network with fellow social entrepreneurs and like-minded organizations
软技能
- 适应性
- 注重细节
- 注重预算
- 协作性
- 沟通
- 信心
- 创造性
- 果断性
- 注重细节
- 同理心
- 灵活性
- 领导人
- 多任务处理
- 组织能力
- 坚持不懈
- 说服力
- 解决问题
- 复原力
- 战略思维
- 团队合作
- 时间管理
技术技能
- 业务发展
- Financial management, budgeting, and payroll
- Fundraising and grant writing
- Human resource management
- Impact measurement and evaluation
- Knowledge of relevant legal and regulatory frameworks
- Marketing and public relations
- 项目管理
- Report writing
- B Corps (a for-profit organization with a social impact agenda)
- Charitable foundations
- Cooperatives
- NGOs
- 非营利性组织
- Social enterprises
Social Entrepreneurs need an unwavering commitment to whatever cause they build their companies around. Among other things, this means putting in overtime to ensure their mission is successful. It takes persistence and consistency to make real change, especially when obstacles loom large. They also need leadership skills to motivate their teams and sustain that drive over the long haul.
Financial sustainability is crucial but earning profits should balance with mission goals. There’s a constant need to navigate stakeholder relationships, especially with investors who want to ensure their money is making a difference. Social Entrepreneurs must often make personal and financial compromises, but their efforts can offer profound fulfillment, making their sacrifices worthwhile!
Social entrepreneurship is going through some exciting changes. Advanced technology like AI and blockchain is making it easier to solve social problems by improving transparency and efficiency. For example, BanQu uses blockchain to provide economic identities, helping them access financial services. Similarly, platforms like Giving Compass Insights use data and analytics to connect social impact organizations with resources and solutions.
More social entrepreneurs are focusing on green projects like renewable energy and waste reduction. This push is in line with the global call for more sustainable practices to tackle urgent environmental issues. For instance, companies like BioLite are developing affordable, clean energy products for off-grid communities, reducing reliance on harmful fuels. Another example is Plastic Bank, which incentivizes plastic waste collection in exchange for digital tokens that can be used for goods and services.
Impact investing is also booming, with investors looking for financial returns and positive social outcomes. This has led to a rise of benefit corporations and social purpose corporations collaborating with public, private, and nonprofit sectors. For example, Patagonia reinvests profits into environmental causes and sustainable practices. Additionally, companies like TOMS Shoes ensure every purchase directly benefits a social cause.
Social Entrepreneurs like to help others and have a knack for problem-solving. They may have been actively involved in local causes or community service in their younger days. Many have an independent streak that drives them to launch their own organizations when they’re older.
- There is no established educational path for entrepreneurs. Some learn by trial and error, while others earn a bachelor’s degree in business, economics, finance, social sciences, or environmental studies
- Many Social Entrepreneurs pursue an MBA or a master’s in social entrepreneurship, nonprofit management, or public policy
- In addition to understanding business, Social Entrepreneurs must learn about whatever product or service they intend to market. This may involve earning a relevant degree…or doing a lot of self-study
- Consider Bill Gates, who mastered programming in his spare time, then co-founded Microsoft after dropping out of Harvard!
- Sometimes Social Entrepreneurs are eager to get out there and do things, but a strong business foundation is essential to avoid mistakes that could cause their business to fail. For those who don’t want to pursue a degree, consider taking community college or online courses in areas such as:
- Accounting, Finance, and Budgeting
- Business Ethics
- Community Engagement and Outreach
- Conflict Resolution and Negotiation
- Cultural Competence and Diversity
- Fundraising and Grant Writing
- Human Resource Management
- Marketing and Sales
- Networking and Partnership Development
- Public Policy and Advocacy
- Strategic Planning
- 统计和分析程序,如HubSpot、Sprout Social、Google Analytics和Tapinfluence也是有用的学习方法
- Entrepreneurs also need to learn about their target customers and how to engage them on platforms like TikTok, YouTube, Facebook, Instagram, Pinterest, LinkedIn, X, WhatsApp, Reddit, and Quora
- Most of these subjects can be studied for free or low cost on platforms such as edX, Coursera, Udemy, and LinkedIn Learning. Harvard Business School Online also offers many applicable courses
If you intend to hire employees, you’ll need to comply with federal, state, and local laws related to hiring and managing workers. That involves:
✓ Getting an Employer Identification Number and registering with the labor department✓ Buying worker’s comp insurance and establishing worker benefits
✓ Establishing payroll and tax withholdings
✓ Ensuring fair hiring practices and safe working conditions
Maintaining the security and privacy of personnel records
- Optional certifications related to social entrepreneurship or even nonprofit management and project management can teach valuable skills, as well
- There are no specific educational requirements for Social Entrepreneurs, but a degree in business, economics, finance, social sciences, or environmental studies can contribute to a successful venture.
- Look for programs offering opportunities for internships and hands-on experience.
- Check out the program’s faculty and their experience in social ventures.
- Ideally, programs should have strong connections with local and global social impact organizations.
- Other considerations include:
- Costs of tuition and any discount or scholarship options.
- Whether the program qualifies for federal aid tuition payments.
- Whether you want to attend on-campus, online, or via a hybrid method.
- Graduate job placement stats and details about the program’s alumni network.
- Entrepreneurs often need to be familiar with all aspects of their business, especially in the early days. As a result, they can benefit from studying classes such as English, speech, math, accounting, finance, marketing, business, graphic design, and social media marketing
- Some skills are best learned through a mix of academic and real-world practical experience. So volunteer for activities where you can learn project management, leadership and teamwork, and conflict resolution
- Seek internships with nonprofits or social enterprises, or start small projects or initiatives to address local issues. Try to attend events where you can meet and network with other entrepreneurs
- There are many software programs and digital tools that can come in handy, such as programs for financial management, client relationship management, workflow automation, file sharing, and risk assessment
- Social Entrepreneurs should be experts in the product or service they want to offer, and in how to market their offerings, grow their business, and manage employees
- If planning to create an original product or service, study the markets and decide if you want to run a local, statewide, national, or international business. Note, pay attention to business licensure and tax requirements, which can be complex
- Consult a small business lawyer! Most businesses have some type of customer, which brings the potential for liability risk
Launch a website and establish your social media presence. Study SEO, Search Engine Marketing, and analytic tools - 向成功的社会企业家寻求建议或指导。如果你在大学里,通过你的校友网络扫描,看看是否有潜在的联系
- Grow your LinkedIn influence by writing and sharing articles. Be mindful of public perception as you hone your brand’s image and reputation
- Hop on Quora and ask job advice questions to other industry professionals
- 加入专业组织,了解趋势并扩大你的网络
- Since Social Entrepreneurs are self-employed, there isn’t a job to land, per se
- You’ll be your own boss, so be ready to put in the hours to develop a rock-solid business plan that lenders or investors can get behind
- It can take months or years to be successful at a socially conscious enterprise, so have a plan to pay bills as you progress
- Some businesses rely mainly on loans; others seek grants or funding from investors. You’ll need to decide which methods you want to pursue
- Review Small Business Administration resources. Veterans should also visit the SBA’s Veteran-owned business section
- Check out government grants and other small business grants that may be available. Grants don’t have to be paid back, but they do come with strict conditions about how the money can be used
- Learn about angel investors, venture capitalists, socially responsible investing, and environmental, social, and governance criteria
- If needed, get some job experience before launching your enterprise. Look for internships, volunteer opportunities, or entry-level positions via sites like Indeed, Idealist, Devex, and LinkedIn
- 商业实习是在启动你自己的企业之前获得经验的一个好方法
- Connect with your school’s career center for resources and support
- Hire a Social Media Specialist, if the budget allows, to raise awareness of your brand. If money is tight, practice your own social media skills. Pay attention to what gets viewed, shared, or commented on. Study viral ads, videos, and copywriting. Read tutorials on the built-in features of apps and platforms. Take online courses and get familiar with analytical tools that show user engagement stats. Check out freelancers who can help with creating and running ads!
- Grow your business and your team methodically and strategically. Don’t rush ahead without a plan
- Keep growing your professional network. Constantly learn from more experienced entrepreneurs
- Read books and take continuing education courses to learn how to stay ahead
- When problems arise, stay calm and look for feasible solutions. Don’t be afraid to reach out to others for assistance
- Keep an eye on how your products and services are selling. Make improvements or changes, as needed
- Look for creative opportunities to partner with others who have similar goals
- Attend professional events where you can raise awareness of your brand
- Use the services of grant writers to put in for grants, if applicable
- Use social media platforms to promote your business, engage with customers, and build an online presence
- Stay informed about industry trends and market changes. Adapt your business strategies to align with evolving customer preferences and technological advancements
- Offer training and development opportunities for your team to boost performance
网站
- Ashoka
- Skoll Foundation
- Schwab Foundation for Social Entrepreneurship
- 社会企业联盟
- B Lab
- Impact Hub
- 500顶帽子
- 所有业务
- AngelList Venture
- B 变化
- Crunchbase
- 企业家网
- 福布斯》杂志
- 为企业家服务
- 哈佛商业评论
- HubSpot
- 公司。杂志
- 投资百科
- 妙趣横生
- Neil Patel
- 社会企业家学校
- SCORE.org
- 小企业管理局
- 社会企业联盟
- 30岁以下CEO
- 创业博客
书籍
- Building Social Business, by Muhammad Yunus
- Social Entrepreneurship: A Modern Approach to Social Value Creation, by Arthur C. Brooks
- Social Entrepreneurship: What Everyone Needs to Know, by David Bornstein and Susan Davis
- The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, by John Elkington and Pamela Hartigan
- The Social Entrepreneur’s Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise, by Ian C. MacMillan and James D. Thompson
Social Entrepreneurs juggle a ton of tasks and responsibilities but don’t always earn the profits they need to stay afloat. For those interested in alternative career paths, consider our list below!
- Advertising Manager
- Business Consultant
- Community Organizer
- 电影制片人
- 财务经理
- Fundraiser
- 人力资源部经理
- 非营利组织经理
- Public Policy Maker
- 公共关系
- 销售经理
- 社会工作者